...Similarly, David Norris, CEO of MD Insider of Santa Monica, California, described his plan to bring big data to bear on the question of insurance plan equality. His website is intended to provide “performance transparency” for patients, to help them understand which of some 850,000 American doctors deliver the best results, and how that excellence affects their bottom lines. Norris said MD Insider has been built on acquiring health outcomes data, like claims reports, to follow patient procedures, and how their recovery went over time... Read More »
David Norris, co-founder and chief executive of medical-search technology company MD Insider, previously launched five other startups, raising hundreds of millions of dollars over the years from venture firms, private equity shops and angel investors.
His last endeavor, for example, consumer-engagement platform maker BlueCava Inc., has raised more than $35 million, with $4 million of that coming from Mark Cuban, he said.
But this time around, as Mr. Norris hit the fundraising trail for his latest startup, MD Insider, he went another route.