Medical Dealer: Seeking Clarity - Transparency Impacts Medical Device Industry

By Matt Skoufalos

In the world of free-market insurance shopping, a push toward greater transparency in health care pricing could drive performance improvements, customer savings, and possibly truer costs.

Historically, health pricing has been “remarkably, at best, opaque,” said Thomas Kelly, CEO of the Irving, Texas-based HealthSmart, a third-party administrator and health care benefits provider.

“We never really knew what the price of anything was until after we received the service,” Kelly said. “Once you received an explanation of benefits, you could be totally befuddled as to what it really meant, anyway. The more complicated the bill, the more confusing the explanation becomes.”

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