Seeking Clarity - Transparency Impacts Medical Device Industry
July 1, 2015
David describes his plan to bring big data to bear on the question of insurance plan equality.
MD Insider, the ‘Anti-Yelp,’ Uses Data to Make Healthcare More Transparent
May 6, 2015
MD Insider is able to bring this vast amount of data to users in a way that’s easy, quick and factual.
MD Insider is playing the physician data transparency war to win
May 1, 2015
MD Insider provides a search tool for company employees to identify suitable doctors for procedures and check ups based on experience, cost and outcomes.
MD Insider CEO Says Syndicate Crowdfunding is ‘Wave of the Future’
November 4, 2014
David tells Venture Capital Dispatch the story of MD Insider and its fundraising efforts.
Better Data Needed To Improve Ad Targeting
July 27, 2012
David explains to Laurie Sullivan why better device identification translates into higher CPMs and better targeted ads.
The Cookie Cutter
October 1, 2011
Stephen Pritchard interviews David about the concept of "device reputation" and how he tackled the $30bn market for targeted advertising as BlueCava’s CEO.
Race Is On to 'Fingerprint' Phones, PCs
November 30, 2010
In this A1 story marking the official launch of BlueCava, Technology Editor Julia Angwin interviewed David on why device identification represents "the next generation of online advertising."
Device ID and E-Privacy Directive
February 20, 2012
A Q&A with David on how BlueCava's updated platform ensures compliance with the E-Privacy directive and his thoughts on the future of cookies.
Cracking the Cookie Conundrum with Device ID
July 27, 2012
In this featured article, David discusses how device ID technology can surpass the limitation of cookies and provide solutions in the online marketing community.
The State of BlueCava
November 9, 2011
As part of the "State of..." series of articles with industry executives, Adexchanger.com interviews David about his company, his views on the device ID industry, and the state of BlueCava today.
Start-ups refine Web Ad Targeting
December 2, 2011
David comments on the potential of display ads and digital fingerprinting to improve accuracy of consumer targeting.
Old Media Executives Too Busy To Tweet
December 2, 2011
While many "old media" leaders are reluctant to use
social media, David discusses the power of Twitter
as an quick and extensive news source.
Device IDs and Consumer Privacy
October 28, 2010
n an interview with Adexchanger.com, David discusses
the future of his company and how BlueCava targets
device IDs while maintaining consumer privacy.
Today's Entrepreneur : David Norris
October 28, 2011
David talks about life as an entrepreneur, his desire
to change the world, and what he has learned through his journey of founding BlueCava.
Say Goodbye to Online Anonymity
October 29, 2010
David Norris explains the uniqueness of BlueCava and
and why is it one the most powerful identity tracking
systems available today.
BlueCava Lands $9.5M from S3 Ventures
October 25, 2011
An exclusive report on BlueCava's success in the most recent funding rounds bringing the total capital raised to $16 million.
Device Fingerprinting Could be the Cookie Killer
March 2, 2011
David discusses the sophisticated nature of BlueCava's device ID system and his ultimate goal to replace the cookie.
Norris Talks Device Fingerprinting and Privacy
December 22, 2010
David speaks about privacy concerns surrounding device fingerprinting and the state of the Internet.
The Future of Fingerprinting Tech Devices
October 29, 2010
David discusses how BlueCava uses innovative technology
to improve online targeting and Mark Cuban as one of the major contributors funding the company.
Mark Cuban Funds Startup
October 18, 2010
David names BlueCava the next generation of technology
sure to surpass cookie capabilites.