In the 70's and 80's, golf was a popular business networking activity and many a deal was done on the putting greens and over drinks at the 19th hole. But as business people have become more and more health conscious and have become concerned with settle a good example for their employees, sports like cycling have emerged as the preferred business networking activity of the "next" generation of executives.
Today, modern executives are more likely to suggest meeting over an activity, rather than a drink. Whether it is cycling, running, surfing, or skiing, business is now being done over some activity that has more health benefits. And employers are encouraging employees to be active and fit - so it is helpful when executives set a good example for their employees.
Photo Credit: www.groupride.com
Many companies support employees in forming teams, like Disney - who sports over 400 members of its triathlon team. And more and more senior executives, like David Cordani (CEO of Cigna), Rick Wallace (CEO of KLA-Tencore), and Mike Dean (President of Experian) are very visibly active cyclists.
Cycling has emerged as one of the most popular active business sports, in large part to its social nature - cyclists often ride in groups (called a peloton) for hours, where it is easy to talk and get to know each other. And as in much strenuous activities, the strongest bonds are often built during the most challenging times, when accomplishments are shared and emotions are high.
For business, cycling has become the new golf. If you want to do business with senior executives in business today, invite them for a ride - just make sure you are prepared for the effort!